Redesigning Tackle Hunger's Digital Experience

Overview:

Tackle Hunger is a national nonprofit dedicated to combating food insecurity through community-led initiatives, most notably the annual Souper Bowl of Caring (SBOC) campaign. When I joined the team, the existing website was functional but failed to guide users clearly, leading to frustration, especially during peak event cycles.

The goal of this redesign was to transform the website from a functional repository of information into a clear, action-oriented digital hub that engages core user groups—students, teachers, and partners—and amplifies the organization's national impact.